CTA Area
This section evaluates the checkout action area on the cart page. It focuses on the visibility and clarity of the main checkout button, price summaries, payment options, trust signals, and supporting actions that help users confidently proceed to checkout.
Checklist
Subtotal visibility
The subtotal price is clearly visible and placed near the main checkout CTA.
Impact:
High
Cost:
Low
Subtotal visibility
The subtotal price is clearly visible and placed near the main checkout CTA.
Impact:
High
Cost:
Low
Estimated taxes
Estimated taxes are shown so users understand the final price before checkout.
Impact:
Medium
Cost:
Medium
Estimated taxes
Estimated taxes are shown so users understand the final price before checkout.
Impact:
Medium
Cost:
Medium
Total savings indicator
The shopper is shown how much they will save on their entire purchase near the main CTA.
Impact:
Medium
Cost:
Low
Total savings indicator
The shopper is shown how much they will save on their entire purchase near the main CTA.
Impact:
Medium
Cost:
Low
Clear checkout CTA
The main CTA clearly explains the next step, such as “Proceed to secure checkout”, and is visually prominent.
Impact:
High
Cost:
Low
Clear checkout CTA
The main CTA clearly explains the next step, such as “Proceed to secure checkout”, and is visually prominent.
Impact:
High
Cost:
Low
Secure checkout indicator
The main checkout CTA includes a lock icon or security indicator to build trust.
Impact:
Medium
Cost:
Low
Secure checkout indicator
The main checkout CTA includes a lock icon or security indicator to build trust.
Impact:
Medium
Cost:
Low
Trust badges
Trust icons or security badges are displayed near the checkout CTA.
Impact:
Medium
Cost:
Low
Trust badges
Trust icons or security badges are displayed near the checkout CTA.
Impact:
Medium
Cost:
Low
Alternative payment methods
Alternative payment options are displayed below the main CTA.
Impact:
Medium
Cost:
Medium
Alternative payment methods
Alternative payment options are displayed below the main CTA.
Impact:
Medium
Cost:
Medium
Installment payment options
Installment payment options are shown with clear monthly payment information.
Impact:
Medium
Cost:
Medium
Installment payment options
Installment payment options are shown with clear monthly payment information.
Impact:
Medium
Cost:
Medium
Continue shopping CTA
A secondary CTA such as “Continue shopping” is available on the cart page.
Impact:
Low
Cost:
Low
Continue shopping CTA
A secondary CTA such as “Continue shopping” is available on the cart page.
Impact:
Low
Cost:
Low
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© 2026 Conversion Kite. Built for eCommerce teams.