General

Core CRO fundamentals that apply across the entire website, including usability, performance, and clarity of interactive elements.

Navigation structure and usability principles that help users easily explore the site and quickly find relevant information or products.

Optimization of the site search experience including search visibility, autocomplete, result relevance, and error handling.

Mini cart and cart preview functionality that improves visibility of cart contents and reduces friction before checkout.

Footer elements that build trust, provide key navigation links, and give users quick access to policies and additional resources.