CTA area
The primary conversion area of the landing page. This section evaluates the visibility of the main CTA, pricing clarity, variant selectors, shipping information, and purchase triggers.
Checklist
Main CTA visibility
The main CTA is the most visible element on the product page and contains the cart icon.
Impact:
High
Cost:
Low
Main CTA visibility
The main CTA is the most visible element on the product page and contains the cart icon.
Impact:
High
Cost:
Low
Mobile-friendly variant selection
Product variants are easily accessible on mobile and large enough with enough white space around them to prevent accidental clicks.
Impact:
High
Cost:
Medium
Mobile-friendly variant selection
Product variants are easily accessible on mobile and large enough with enough white space around them to prevent accidental clicks.
Impact:
High
Cost:
Medium
Variant selection updates gallery
The product variant selection is connected with the product gallery and shows images of the chosen product variant.
Impact:
High
Cost:
Medium
Variant selection updates gallery
The product variant selection is connected with the product gallery and shows images of the chosen product variant.
Impact:
High
Cost:
Medium
Variant reminder before add to cart
A visible reminder is included to select size or color if a customer forgets and clicks “Add to cart” too early.
Impact:
High
Cost:
Low
Variant reminder before add to cart
A visible reminder is included to select size or color if a customer forgets and clicks “Add to cart” too early.
Impact:
High
Cost:
Low
Interactive variant selectors
Interactive selectors are used for product variants so that the gallery image and price update in real time.
Impact:
High
Cost:
Medium
Interactive variant selectors
Interactive selectors are used for product variants so that the gallery image and price update in real time.
Impact:
High
Cost:
Medium
Size chart availability
A size chart or link that opens in a small popup and is easily closed on mobile is provided near the size selector.
Impact:
Medium
Cost:
Low
Size chart availability
A size chart or link that opens in a small popup and is easily closed on mobile is provided near the size selector.
Impact:
Medium
Cost:
Low
Localized measurement units
Localized units for products are shown with different measurements such as cm, inches, or kg.
Impact:
Medium
Cost:
Medium
Localized measurement units
Localized units for products are shown with different measurements such as cm, inches, or kg.
Impact:
Medium
Cost:
Medium
Model size information
Product descriptions mention the size of the model and the size of the product the model is wearing.
Impact:
Medium
Cost:
Low
Model size information
Product descriptions mention the size of the model and the size of the product the model is wearing.
Impact:
Medium
Cost:
Low
Quantity selector interaction
Interactive selectors are used for quantity selection instead of dropdowns so price and quantity can change easily.
Impact:
Medium
Cost:
Low
Quantity selector interaction
Interactive selectors are used for quantity selection instead of dropdowns so price and quantity can change easily.
Impact:
Medium
Cost:
Low
Clear CTA copy
The CTA copy clearly explains what will happen when the user clicks it, for example “Proceed to secure checkout”.
Impact:
Medium
Cost:
Low
Clear CTA copy
The CTA copy clearly explains what will happen when the user clicks it, for example “Proceed to secure checkout”.
Impact:
Medium
Cost:
Low
Cart feedback confirmation
Clear feedback is provided once the product has been added to the cart such as a mini-cart update.
Impact:
High
Cost:
Low
Cart feedback confirmation
Clear feedback is provided once the product has been added to the cart such as a mini-cart update.
Impact:
High
Cost:
Low
CTA state change
The main CTA change states once users add a product to the cart to confirm the action.
Impact:
Medium
Cost:
Low
CTA state change
The main CTA change states once users add a product to the cart to confirm the action.
Impact:
Medium
Cost:
Low
Prominent product price
The price of the product is prominent enough, especially if the product is discounted.
Impact:
High
Cost:
Low
Prominent product price
The price of the product is prominent enough, especially if the product is discounted.
Impact:
High
Cost:
Low
Price near CTA
The price of the product is placed near the main CTA.
Impact:
High
Cost:
Low
Price near CTA
The price of the product is placed near the main CTA.
Impact:
High
Cost:
Low
Localized price display
The price of the product is localized based on the user’s region.
Impact:
Medium
Cost:
Medium
Localized price display
The price of the product is localized based on the user’s region.
Impact:
Medium
Cost:
Medium
CTA visual contrast
The background color of the product’s primary CTA differs from other elements to make it more noticeable.
Impact:
Medium
Cost:
Low
CTA visual contrast
The background color of the product’s primary CTA differs from other elements to make it more noticeable.
Impact:
Medium
Cost:
Low
Additional charges transparency
All additional charges that may apply near the main CTA are clearly shown.
Impact:
High
Cost:
Low
Additional charges transparency
All additional charges that may apply near the main CTA are clearly shown.
Impact:
High
Cost:
Low
Free shipping highlight
If free shipping is offered, it is highlighted near the main CTA.
Impact:
High
Cost:
Low
Free shipping highlight
If free shipping is offered, it is highlighted near the main CTA.
Impact:
High
Cost:
Low
Shipping information visibility
All shipping information is shown near the main CTA including delivery location or shipping destination.
Impact:
High
Cost:
Medium
Shipping information visibility
All shipping information is shown near the main CTA including delivery location or shipping destination.
Impact:
High
Cost:
Medium
Stock availability indicator
Availability of the product is shown near the main CTA such as “In stock”.
Impact:
High
Cost:
Low
Stock availability indicator
Availability of the product is shown near the main CTA such as “In stock”.
Impact:
High
Cost:
Low
Discount comparison
The old price with a strike-through is shown with the new price and savings amount.
Impact:
High
Cost:
Low
Discount comparison
The old price with a strike-through is shown with the new price and savings amount.
Impact:
High
Cost:
Low
Return and refund information
Clear information is shown about returns, refunds, and money-back guarantees.
Impact:
Medium
Cost:
Low
Return and refund information
Clear information is shown about returns, refunds, and money-back guarantees.
Impact:
Medium
Cost:
Low
Express payment options
Express payment options are shown and available that are commonly used such as PayPal or Amazon Pay.
Impact:
Medium
Cost:
Medium
Express payment options
Express payment options are shown and available that are commonly used such as PayPal or Amazon Pay.
Impact:
Medium
Cost:
Medium
Installment payment option
There is an option for payment with installments for expensive products.
Impact:
Medium
Cost:
Medium
Installment payment option
There is an option for payment with installments for expensive products.
Impact:
Medium
Cost:
Medium
Highlight shopping benefits
The landing page highlights the main benefits of shopping with the store.
Impact:
High
Cost:
Low
Highlight shopping benefits
The landing page highlights the main benefits of shopping with the store.
Impact:
High
Cost:
Low
Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.
Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.
Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.
Get CRO Insights:
No spam. Unsubscribe anytime.
© 2026 Conversion Kite. Built for eCommerce teams.
Get CRO Insights:
No spam. Unsubscribe anytime.
© 2026 Conversion Kite. Built for eCommerce teams.
Get CRO Insights:
No spam. Unsubscribe anytime.
© 2026 Conversion Kite. Built for eCommerce teams.