Footer
Footer elements that build trust, provide key navigation links, and give users quick access to policies and additional resources.
Checklist
Footer highlights shopping benefits
The footer should highlight key shopping benefits such as free shipping, returns policy, guarantees, or number of products available.
Impact:
Medium
Cost:
Low
Footer highlights shopping benefits
The footer should highlight key shopping benefits such as free shipping, returns policy, guarantees, or number of products available.
Impact:
Medium
Cost:
Low
Back to top link
The footer should include a "Back to top" link so users can quickly return to the beginning of the page.
Impact:
Low
Cost:
Low
Back to top link
The footer should include a "Back to top" link so users can quickly return to the beginning of the page.
Impact:
Low
Cost:
Low
Clear company information
The footer should clearly show that there is a real organization behind the store, such as a physical address, company details, or team information.
Impact:
High
Cost:
Low
Clear company information
The footer should clearly show that there is a real organization behind the store, such as a physical address, company details, or team information.
Impact:
High
Cost:
Low
Easy access to policies
Users should be able to easily access return policy, privacy policy, and terms and conditions from the footer on any page.
Impact:
High
Cost:
Low
Easy access to policies
Users should be able to easily access return policy, privacy policy, and terms and conditions from the footer on any page.
Impact:
High
Cost:
Low
Trust badges and reassurance
The footer should include trust indicators such as security badges, payment icons, or guarantees with reassuring messaging.
Impact:
Medium
Cost:
Low
Trust badges and reassurance
The footer should include trust indicators such as security badges, payment icons, or guarantees with reassuring messaging.
Impact:
Medium
Cost:
Low
Social proof links
The footer should include links to social media profiles along with visible follower counts or engagement indicators.
Impact:
Medium
Cost:
Low
Social proof links
The footer should include links to social media profiles along with visible follower counts or engagement indicators.
Impact:
Medium
Cost:
Low
Links to main categories
The footer should include links to key product categories to help users quickly navigate important sections of the store.
Impact:
Medium
Cost:
Low
Links to main categories
The footer should include links to key product categories to help users quickly navigate important sections of the store.
Impact:
Medium
Cost:
Low
Ready to Optimize Your Store?
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Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.
Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.
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© 2026 Conversion Kite. Built for eCommerce teams.