General

Main pages such as home, landing, and product pages should load quickly to avoid user drop-off and improve overall experience.

Each page should include a clear CTA that guides users toward the next step, including pages like blog posts, about pages, or even empty result pages.

Clickable elements such as buttons and links should be visually distinguishable using hover states, colors, or styling to indicate interactivity.

Cookie banners should be easy to close or approve within seconds without blocking the user experience.

The site should offer a wishlist feature so users can save products for later, helping them continue the purchase journey.

Buttons and links should start with strong action verbs such as “Shop now”, “Add to cart”, or “Get started”.

Elements that are not interactive should not visually appear clickable to avoid confusing users.

Buttons and form elements should have enough spacing so users don’t accidentally click the wrong option.

The store should present relevant upsell opportunities between checkout and the thank you page.

The site’s logo should appear in the same position on every page and allow users to return to the homepage.

Subtle animations such as hover effects or small pulses can help emphasize primary CTAs and improve visual guidance.

The website should avoid displaying intrusive popups too early in the browsing experience.

Promotions like free shipping or discounts should be visible near the top of the page to encourage purchases.

The top bar should prominently display the most important offer and guide users toward the main CTA.