General
Core structural elements of the landing page. This section evaluates navigation behavior, page focus, and whether the landing page minimizes distractions and guides users directly toward conversion.
Checklist
Direct checkout flow
The buy button should take users directly to checkout or the next step in the purchase flow without requiring them to go through the cart page.
Impact:
High
Cost:
Medium
Direct checkout flow
The buy button should take users directly to checkout or the next step in the purchase flow without requiring them to go through the cart page.
Impact:
High
Cost:
Medium
Sticky purchase navigation
A sticky navigation bar should keep key product information visible while scrolling, such as product name, price, and CTA.
Impact:
Medium
Cost:
Medium
Sticky purchase navigation
A sticky navigation bar should keep key product information visible while scrolling, such as product name, price, and CTA.
Impact:
Medium
Cost:
Medium
Distraction-free page structure
The landing page should minimize outgoing links such as navigation menus, logos, or footer links to keep users focused on conversion.
Impact:
High
Cost:
Medium
Distraction-free page structure
The landing page should minimize outgoing links such as navigation menus, logos, or footer links to keep users focused on conversion.
Impact:
High
Cost:
Medium
Customer support availability
The landing page should provide an option for potential customers to ask questions or contact support through live chat, email, or phone.
Impact:
Medium
Cost:
Low
Customer support availability
The landing page should provide an option for potential customers to ask questions or contact support through live chat, email, or phone.
Impact:
Medium
Cost:
Low
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Start with free access and unlock the full checklist when you’re ready.
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