Navigation
Navigation structure and usability principles that help users easily explore the site and quickly find relevant information or products.
Checklist
Navigation structure is simple and shallow
The navigation system should remain broad and shallow, meaning fewer levels and easier access to important pages without deep menu hierarchies.
Impact:
High
Cost:
Medium

Navigation structure is simple and shallow
The navigation system should remain broad and shallow, meaning fewer levels and easier access to important pages without deep menu hierarchies.
Impact:
High
Cost:
Medium

Navigation shows active state
Navigation should clearly show the active page so users always know where they are within the website structure.
Impact:
Medium
Cost:
Low

Navigation shows active state
Navigation should clearly show the active page so users always know where they are within the website structure.
Impact:
Medium
Cost:
Low

Category labels clearly describe content
Category labels should clearly describe the products or information inside the category to avoid confusion and improve product discovery.
Impact:
High
Cost:
Low

Category labels clearly describe content
Category labels should clearly describe the products or information inside the category to avoid confusion and improve product discovery.
Impact:
High
Cost:
Low

Navigation order follows user logic
Navigation items should be organized in a logical and task-oriented order, prioritizing user needs rather than internal company structure.
Impact:
High
Cost:
Low

Navigation order follows user logic
Navigation items should be organized in a logical and task-oriented order, prioritizing user needs rather than internal company structure.
Impact:
High
Cost:
Low

Navigation avoids unnecessary links
Main navigation should avoid unnecessary links such as policies or legal pages that do not support the primary user journey.
Impact:
Medium
Cost:
Low
Navigation avoids unnecessary links
Main navigation should avoid unnecessary links such as policies or legal pages that do not support the primary user journey.
Impact:
Medium
Cost:
Low
Sticky navigation improves accessibility
The website should use sticky navigation so key elements like categories, search, and cart remain accessible while users scroll.
Impact:
Medium
Cost:
Medium
Sticky navigation improves accessibility
The website should use sticky navigation so key elements like categories, search, and cart remain accessible while users scroll.
Impact:
Medium
Cost:
Medium
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Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.

Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.


