Product cards (list)
Product listing presentation inside the category grid. This section evaluates how product cards display images, prices, variants, badges, and calls-to-action so users can quickly scan products and decide which ones to explore further.
Checklist
Optimal products per row
The category grid should display an optimal number of products per row (typically 3–4) so users can easily scan products without overwhelming the layout.
Impact:
Medium
Cost:
Low

Optimal products per row
The category grid should display an optimal number of products per row (typically 3–4) so users can easily scan products without overwhelming the layout.
Impact:
Medium
Cost:
Low

Featured products on top
Trending, top-rated, or best-selling products should be displayed at the top of the category page by default.
Impact:
Medium
Cost:
Low

Featured products on top
Trending, top-rated, or best-selling products should be displayed at the top of the category page by default.
Impact:
Medium
Cost:
Low

Hover product images
Product cards should reveal additional product images when users hover over the product image.
Impact:
Medium
Cost:
Medium
Hover product images
Product cards should reveal additional product images when users hover over the product image.
Impact:
Medium
Cost:
Medium
Consistent image style
Product images should follow a consistent visual style including background, lighting, and composition to improve scannability.
Impact:
Medium
Cost:
Medium
Consistent image style
Product images should follow a consistent visual style including background, lighting, and composition to improve scannability.
Impact:
Medium
Cost:
Medium
Consistent product card size
Product cards should maintain consistent dimensions and spacing to create a clean and easy-to-scan product grid.
Impact:
Medium
Cost:
Low

Consistent product card size
Product cards should maintain consistent dimensions and spacing to create a clean and easy-to-scan product grid.
Impact:
Medium
Cost:
Low

Product variant visibility
The category page should clearly indicate product variants such as available sizes, colors, or options.
Impact:
Medium
Cost:
Medium
Product variant visibility
The category page should clearly indicate product variants such as available sizes, colors, or options.
Impact:
Medium
Cost:
Medium
Clear product information
Product cards should display key information such as product title, price, discount, and important product details.
Impact:
Medium
Cost:
Low
Clear product information
Product cards should display key information such as product title, price, discount, and important product details.
Impact:
Medium
Cost:
Low
Product card CTA
A clear call-to-action should encourage users to view the product page, often triggered when hovering over the product card.
Impact:
Medium
Cost:
Low
Product card CTA
A clear call-to-action should encourage users to view the product page, often triggered when hovering over the product card.
Impact:
Medium
Cost:
Low
Low stock indication
Products with limited availability should display scarcity messages such as “Only 1 left” to encourage faster purchasing decisions.
Impact:
High
Cost:
Low
Low stock indication
Products with limited availability should display scarcity messages such as “Only 1 left” to encourage faster purchasing decisions.
Impact:
High
Cost:
Low
Out of stock messaging
Products that are out of stock should display a message such as “You just missed it” to communicate scarcity and transparency.
Impact:
Medium
Cost:
Low

Out of stock messaging
Products that are out of stock should display a message such as “You just missed it” to communicate scarcity and transparency.
Impact:
Medium
Cost:
Low

Product badges
Product cards should include badges such as “Best seller”, “New”, “Fast delivery”, or “Top choice” to highlight product advantages.
Impact:
High
Cost:
Low

Product badges
Product cards should include badges such as “Best seller”, “New”, “Fast delivery”, or “Top choice” to highlight product advantages.
Impact:
High
Cost:
Low

Back-in-stock notifications
If a product is out of stock, users should be able to submit their email address to be notified when the product becomes available again.
Impact:
Medium
Cost:
Medium
Back-in-stock notifications
If a product is out of stock, users should be able to submit their email address to be notified when the product becomes available again.
Impact:
Medium
Cost:
Medium
Ready to Optimize Your Store?
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Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.

Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.


