Social proof
Trust elements that help visitors feel confident about purchasing. This includes reviews, ratings, testimonials, customer photos, and media mentions.
Checklist
PR logos / media mentions
The product page highlights logos of news sites, blogs, or celebrities where the product or brand has received PR exposure.
Impact:
High
Cost:
Low
PR logos / media mentions
The product page highlights logos of news sites, blogs, or celebrities where the product or brand has received PR exposure.
Impact:
High
Cost:
Low
Detailed customer reviews
Customer reviews are shown with a review title, customer photos of the product, star rating, and photo of the reviewer.
Impact:
High
Cost:
Medium
Detailed customer reviews
Customer reviews are shown with a review title, customer photos of the product, star rating, and photo of the reviewer.
Impact:
High
Cost:
Medium
Visually highlighted reviews
Customer reviews visually stand out from other content, ideally using a highlighted background.
Impact:
Medium
Cost:
Low
Visually highlighted reviews
Customer reviews visually stand out from other content, ideally using a highlighted background.
Impact:
Medium
Cost:
Low
Real customer usage photos
The product page contains photos showing how real customers are using the product.
Impact:
High
Cost:
Medium
Real customer usage photos
The product page contains photos showing how real customers are using the product.
Impact:
High
Cost:
Medium
Filterable star ratings
Product overall star ratings are shown and users can filter reviews by the star rating.
Impact:
High
Cost:
Medium
Filterable star ratings
Product overall star ratings are shown and users can filter reviews by the star rating.
Impact:
High
Cost:
Medium
Customer count proof
The product page shows the number of customers who bought or used the product within a certain time period.
Impact:
Medium
Cost:
Low
Customer count proof
The product page shows the number of customers who bought or used the product within a certain time period.
Impact:
Medium
Cost:
Low
Video testimonials
The product page contains video testimonials from customers explaining their experience.
Impact:
High
Cost:
Medium
Video testimonials
The product page contains video testimonials from customers explaining their experience.
Impact:
High
Cost:
Medium
Social followers proof
The product page contains the number of followers from social platforms such as Facebook and Twitter.
Impact:
Medium
Cost:
Low
Social followers proof
The product page contains the number of followers from social platforms such as Facebook and Twitter.
Impact:
Medium
Cost:
Low
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Ready to Optimize Your Store?
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