Social proof
Trust signals shown on the product page that help customers feel confident about purchasing. This section evaluates reviews, ratings, customer photos, testimonials, and media mentions.
Checklist
Media mentions and PR exposure
The product page should highlight logos of news websites, blogs, or celebrities where the product or brand has been featured.
Impact:
High
Cost:
Low
Media mentions and PR exposure
The product page should highlight logos of news websites, blogs, or celebrities where the product or brand has been featured.
Impact:
High
Cost:
Low
Detailed customer reviews
Customer reviews should include review titles, product photos, star ratings, reviewer names, and helpful feedback.
Impact:
High
Cost:
Medium
Detailed customer reviews
Customer reviews should include review titles, product photos, star ratings, reviewer names, and helpful feedback.
Impact:
High
Cost:
Medium
Highlighted positive reviews
The best customer reviews should be visually highlighted so users quickly see strong positive feedback.
Impact:
High
Cost:
Low
Highlighted positive reviews
The best customer reviews should be visually highlighted so users quickly see strong positive feedback.
Impact:
High
Cost:
Low
Customer usage photos
The product page should include photos of real customers using the product to increase authenticity and trust.
Impact:
Medium
Cost:
Medium
Customer usage photos
The product page should include photos of real customers using the product to increase authenticity and trust.
Impact:
Medium
Cost:
Medium
Filterable product ratings
Overall star ratings should be visible and users should be able to filter reviews by star rating.
Impact:
High
Cost:
Medium
Filterable product ratings
Overall star ratings should be visible and users should be able to filter reviews by star rating.
Impact:
High
Cost:
Medium
Customer count indicators
The product page may show statistics such as how many customers purchased the product recently or overall.
Impact:
Medium
Cost:
Low
Customer count indicators
The product page may show statistics such as how many customers purchased the product recently or overall.
Impact:
Medium
Cost:
Low
Video testimonials
Video testimonials from customers can help build trust and demonstrate real product experiences.
Impact:
Medium
Cost:
Medium
Video testimonials
Video testimonials from customers can help build trust and demonstrate real product experiences.
Impact:
Medium
Cost:
Medium
Ready to Optimize Your Store?
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Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.
Ready to Optimize Your Store?
Start with free access and unlock the full checklist when you’re ready.
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